In January 2020 we crafted the brand story, name, identity and color story for one of the last remaining unspoiled, stretches of beach in Providenciales, Turks + Caicos. We worked closely with the developer and vision team, taking inspiration from the location and landscape to reveal the rare, distinguishing qualities of the project.

It was important to the future marketing that the project have a unique point of differentiation in a fairly cluttered luxury resort-residential market.

The final presentation informed architecture and other critical aspects of the development. THE STRAND, Turks + Caicos.