Travel PR firm Laura Davidson PR came to us looking for a redesign of their website. The company had grown considerably since the initial site was designed, and they wanted to focus on core growth areas in the luxury travel and new development market. As brand design leaders in this category, we immediately understood the tone and messaging we wanted to create for LDPR.
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While the world seems to be imploding, there are those souls in our midst that continue to soldier on, fighting the injustice against those without a voice. Global Green is such a group of fighters. So when their CEO came to me with a big ask, I jumped to the service of the planet.
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In January 2020 we crafted the brand story, name, identity and color story for one of the last remaining unspoiled, stretches of beach in Providenciales, Turks + Caicos. We worked closely with the developer and vision team, taking inspiration from the location and landscape to reveal the rare, distinguishing qualities of the project. We translated that into name, identity and story to for what is now THE STRAND, Turks + Caicos.
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During the lockdown, I decided to begin collecting stories of people doing good things; of course, the big companies leveraged the opportunity as any good marketer should. And while we can all get on our soapboxes about the opportunistic ease to which multi-billion-dollar corporations suddenly morph into philanthropic people-caring institutions, the reality is that help is help, and money is needed in times of crisis. And when has toilet paper ever gotten the recognition it deserves?
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Historically, Rancho Bernardo Inn has been a heavy group/events hotel and while it has all the qualities of a destination resort to attract leisure guests, the focus and opportunity has been limited in the past. The plan was to build a stronger leisure demand and higher rates (to exceed group rates) over the course of two years.
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Reset & Restage
During Covid lockdown in Los Angeles and San Diego, many larger resorts shut down, dismissed their staff, and shuttered. A little beachside hotel in the heart of Laguna Beach decided to do something different…
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Embracing social distancing, brings us closer. This New Normal has given us all a reason to pause. A collective reckoning and hopefully a purging of the social, political, toxicity that had infiltrated the fiber of our lives. A refocus on what is important and most essential. Acknowledging what we cherish and protect above all else.
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