GREYSON of WELLINGTON

Greyson, a townhome community located in West Palm Beach required a marketing strategy that helped differentiate it within an otherwise cluttered marketplace. An omni-channel campaign was developed to drive leads into a marketing based CRM system and landing pages that increased conversion rates to 24%. Implementing video view to retargeting through social media channels drove more than 3,000 visitors monthly to the website.   

naming / brand identity / sales gallery / WEBSITE / BUSINESS SYSTEM / wayfinding / brochure / ad campaign / social campaign

THE ART OF NAMING

The team’s signature process of naming creates micro-storylines that help convey a tone, vibe and energy of the place. Here is an inside look at the naming for Greyson.

BRAND ASSETS

A well art directed set of renderings, interior photos and branded videos of the decorated models helped to shape the actual product and what was expressed through the advertising and communications.