Mosaic Header

MOSAIC

A long-time client; Luxcom was launching a new development located in SW Miami and they wanted to redefine the master-planned community. Mosaic, an estate home community located featured 3 architectural styles and a whopping 50 floorplans. The design called for an organized system to help sales agents and homebuyers navigate this exciting but complex product offering.

naming / brand identity / sales gallery / WEBSITE / BUSINESS SYSTEM / wayfinding / brochure / ad campaign / social campaign

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THE BRAND MARKS

The brand mark and brand system simplified an otherwise very complex product line by creating a distinct colorway for each architectural style.

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THE SALES GALLERY

The focus of the Mosaic brand was to differentiate based on choice and style; Your life. Your Style. This was reflected in the sales gallery design which included elegant glass floorplan displays, lifestyle imagery and a touch screen tabletop customer experience that resulted in a personal preference profile.

Mosaic Sales Office
Mosaic Sales office floorplan
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SOCIAL + DIGITAL MARKETING

Social media and digital marketing optimization for maximum lead results was an important part of the marketing budget. With a tight budget to work with, the team crafted a series of videos that were used successfully in view-to-retarget campaigns, resulting in over 100k views in the first three months and generating thousands of new leads at an ROI of under $2.59 CPL.