THE WORLD OF RESIDENSEA
While working as the Creative Director at Silversea cruises I had the opportunity to create the brand expression and marketing for a cruise experience “first” — The World of ResidenSea. Work included communications revealing the first and only private residential community-at-sea while also developing the ship’s first global itinerary which had to navigate the uncharted territory of meeting existing owner desires while balancing future sellability and pushing new boundaries for operational logistics.
product positioning + launch / advertising campaign / brochure + collateral / photoshoot
