BACKPACKS.COM
SwissGear’s founders were launching a sister company Backpacks.com intending to create a curated online presence. A Backpack for everyone concept, the owners spanned the globe to find the best bags from the best makers. The aim was to tell that story through a set of visually evocative images and film that captured the moment. We definitely had their back on this one.
creative director / set design + staging
Brand Photography + film assets
Brand Video
60 sec lifestyle video. Produced by The Stella Group