RETAIL DESIGN + Project management

As part of a larger branding project, I designed an original retail concept for mega-resort and entertainment developer Grupo Vidanta. The design called for an engaging environment that blended retail with the marketplace, tequila bar, and entertainment to bring a vibrant, modern Mexico experience to life.

CONCEPT / DESIGN / SPATIAL PLANNING / CUSTOM DISPLAY + FURNITURE DEVELOPMENT / WAYFINDING / PROJECT MANAGEMENT / INSTALLATION

Overcoming some initial challenges inherent to remapping a lobby floorplan, the solution was a custom designed structure and display units. I worked closely with Vidanta’s in-house architectural and build team to ensure all details were addressed — from the lighting schematic, construction and final install.

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CURATION + FASHION

A fashion film and photoshoot was shot on location featuring the fashions used in the store to create a buzzworthy social media campaign and promotional films projected on the outside of the resort, attracting guests from the Los Cabos area.