LUXCOM BUILDERS
With Mosaic, a community featuring 3 architectural styles and 50 floor plans a product nomenclature that helped to simplify the selling of this complex real estate offering was needed. The sales gallery and selection center was designed to include an interactive touch screen experience that captured customer preferences, and an easy to navigate color selection process using coded displays.
NAMING + BRANDING / BRAND ASSETS & CGI ART DIRECTION / VIDEOS / BROCHURES / WEBSITES / OMNI-CHANNEL DIGITAL + SOCIAL CAMPAIGN / PHOTOSHOOT / SALES GALLERY DESIGN / DESIGN CENTER DISPLAY / INTERACTIVE TOUCH SCREEN SALES MODULE / MONUMENT SIGN / SITE SIGNAGE / OOH / WAYFINDING
CUSTOMIZED ASSETS
I provided direction and production services to create top notch brand assets including renderings and photos.
GREYSON TOWNHOMES
Similar to the Mosaic development, a comprehensive campaign inclusive of asset development, sales gallery, signage, sales system omni-channel campaign were developed to drive sales of these new townhomes in South Florida.