CARMEL VALLEY RANCH
Significant owner investment called for a brand refresh, including new photography, video, collateral, and experience concepts for a new artisan marketplace. We aimed to deliver a fun showcase of The Ranch with a summer sleep-away camp feel and a “wink.”
Winner of a Gold ADDY for a campaign
CREATIVE DIRECTOR / BRAND GUIDE / PHOTO + MOTION / BRAND CONTENT
Brand Relaunch
Brand Video
Carmel Valley Ranch from Stella+McCabe on Vimeo.