atlas ocean voyages
In 2020, Atlas made waves in the cruise industry with its launch amidst the pandemic. By 2023, with the travel industry resurging, they sought a more established brand direction and campaign for an official launch. I crafted a distinct brand positioning that set Atlas apart in the adventure cruise market as the go-to choice for relaxed-luxury exploration cruising. The "We Travel in Good Company" campaign was inspired by Atlas' unique approach to following natural migrations from the North Atlantic to Antarctica, offering guests an unparalleled experience.
The brand's identity was built upon the foundation of providing the ultimate comfort and luxury, while simultaneously embracing the spirit of exploration and discovery. This positioning allowed Atlas to forge a clear path in the competitive adventure cruise market and attract a discerning clientele seeking both high-end amenities and exciting expeditions.
brand deck / ad campaign / social media & digital roll-out / produced & directed photography & film on location
atlas Brand assets
A two week shoot aboard Atlas took us to the Canary Islands and Portugal for a lifestyle shoot both on the ship and shoreside and interior and staff photography.
